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For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.

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You choose what data to share. And with whom.

Over 215K submissions rejected last year for violating privacy guidelines.

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Over 1M submissions rejected for objectionable, harmful, unsafe, or illegal content.

You should never have to worry about inappropriate content.

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Every day, moderators review worldwide App Store charts for quality and accuracy.

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We have removed over 2.3M apps because they haven’t been updated or don’t work on our latest OS releases.

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We help app developers take advantage of our latest hardware technologies.

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